Measuring influence online
People talk about your brand everywhere online. A search in Google would find hundreds if not thousands of places where people are talking about or commenting on your brand. You could be mistaken for...
View ArticleSocial Media Beginners: Lesson 4 – Principles of engaging people online
It’s been a while since the last installment, so apologies for that. This time we’re going to look at a few principles for engaging people online. Understand who you want to engage. The first stage is...
View ArticleSocial media metrics
Next week I’m speaking at the SocialMediaInfluence conference in London on Measuring Influence and Audience online. It’s a tricky subject and looking around today I have been unable to find any...
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Love your customers. Use social media.
The relationship between a brand and the customer is a complex one. It can be fickle or it can be very strong, it can be two-way or it can be all take take take. Sometimes the customer has all the...
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How can social data help drive brand loyalty?
While a consumer drives down their road, what triggers their decision to go to Tesco as opposed to Sainsburys? As they switch on their laptop to shop online, is it Ocado.com or Waitrose.com they...
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